When the insurance company Zurich Financial Services felt the need to raise its international profile in front of key audiences, it turned to ckdt communications to find a way.
Many areas of sponsorship had already been taken for years by other vendors, but Zurich wanted not only a category of its own, but also one that fit its philosophy and positioning.
Zurich Financial Services sponsors world rowing
Rowing was the perfect answer.
The team effort, partnership, precision timing, and special dedication in this quiet and powerful discipline matched the company’s coporate values. It provided an ideal platform to carry its messages to a wide audience in cooperation with the World Rowing Federation FISA.
ckdt services included an image campaign, event marketing, television spots, merchandising, and related activities.
Working closely with the client in a cross-disciplinary team, ckdt also developed a strategy for a first-of-its-kind intranet solution for the group, which could be implemented worldwide.
Talk with someone who knows how to market financial services. Contact ckdt today.
This entry was posted in Branding, Corporate Communications, E-Marketing, Financial Services, Projects, Reputation Management. Bookmark the
permalink. Both comments and trackbacks are currently closed.
Zurich Financial Teamwork
When the insurance company Zurich Financial Services felt the need to raise its international profile in front of key audiences, it turned to ckdt communications to find a way.
Many areas of sponsorship had already been taken for years by other vendors, but Zurich wanted not only a category of its own, but also one that fit its philosophy and positioning.
Zurich Financial Services sponsors world rowing
Rowing was the perfect answer.
The team effort, partnership, precision timing, and special dedication in this quiet and powerful discipline matched the company’s coporate values. It provided an ideal platform to carry its messages to a wide audience in cooperation with the World Rowing Federation FISA.
ckdt services included an image campaign, event marketing, television spots, merchandising, and related activities.
Working closely with the client in a cross-disciplinary team, ckdt also developed a strategy for a first-of-its-kind intranet solution for the group, which could be implemented worldwide.
Talk with someone who knows how to market financial services. Contact ckdt today.