Unix Pizza Box from Sun

When Sun Microsystems (recently purchased by Oracle) introduced a powerful new workstation as a world-first desktop computer, it caused a sensation in the industry. A number of trade publications carried the “pizza box” machine on their covers and it was hailed as the fastest desktop Unix-machine at the time by far.

Sun Oracle

Sun Microsystems was bought by Oracle in January 2010

We focussed introduction activities mainly on intense media relations work across North America covering both trade and major business and daily publications.

A video news release with B-roll and company statements was distributed via satellite and reached millions of viewers.

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