Esso (ExxonMobil) used its country-specific annual report to strengthen its brand profile and better connect with customers. The company chose to reinforce the long-held tradition of its association with the tiger (in the tank).
ckdt created a playful image piece for Esso that makes a sympathetic link to its business and end customers.
The reader’s attention is held by contrasting pages on facts, figures, and product information, interspersed with interesting scientific information about tigers.
The bold, unconventional, and entertaining presentation of this annual report stood out in the industry.
Talk with someone who knows the service business. Contact ckdt today.
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This Tiger Purrs
Esso (ExxonMobil) used its country-specific annual report to strengthen its brand profile and better connect with customers. The company chose to reinforce the long-held tradition of its association with the tiger (in the tank).
ckdt created a playful image piece for Esso that makes a sympathetic link to its business and end customers.
The reader’s attention is held by contrasting pages on facts, figures, and product information, interspersed with interesting scientific information about tigers.
The bold, unconventional, and entertaining presentation of this annual report stood out in the industry.
Talk with someone who knows the service business. Contact ckdt today.