Strategic business, marketing and communications for businesses in the technology, pharmaceutical and service industries that deploy both traditional and internet marketing tools
Technology Marketing
Leveraging Technology into Brands
Technology companies, often founded and run by engineers, sometimes find marketing a waste of their good money that could be better spent on more important things, such as more technical staff and equipment or sales. Such firms believe their ground-breaking technology will sell itself.
Not. At least not for long.
Technology is subject to constant innovation and very fast cycles. A darling today can quickly become a has-been tomorrow. We have seen this many times, in Silicon Valley and other parts of the world.
Brand this: generic technology platform of the future
The earlier a tech company invests in its brand, the more brand equity it will create. Isn’t it every entrepreneur’s dream to make his company hugely successful and sell it at a premium? How much of the market value of Microsoft is its technology and how much is its brand? Think about it.
Major items on the balance sheet are not only your IP, but very importantly, your goodwill. Depending on the strength of you IP, the goodwill created over time through branding can be worth more than all other assets put together.
Be smart and start investing in your technology brand today. Contact a specialist who knows how.
Technology Marketing
Leveraging Technology into Brands
Technology companies, often founded and run by engineers, sometimes find marketing a waste of their good money that could be better spent on more important things, such as more technical staff and equipment or sales. Such firms believe their ground-breaking technology will sell itself.
Not.
At least not for long.
Technology is subject to constant innovation and very fast cycles. A darling today can quickly become a has-been tomorrow. We have seen this many times, in Silicon Valley and other parts of the world.
Brand this: generic technology platform of the future
The earlier a tech company invests in its brand, the more brand equity it will create. Isn’t it every entrepreneur’s dream to make his company hugely successful and sell it at a premium? How much of the market value of Microsoft is its technology and how much is its brand? Think about it.
Major items on the balance sheet are not only your IP, but very importantly, your goodwill. Depending on the strength of you IP, the goodwill created over time through branding can be worth more than all other assets put together.
Be smart and start investing in your technology brand today. Contact a specialist who knows how.
For our financial services and healthcare practice, please review their respective sections.
Tech Companies We Have Worked For
Arix, cebas Software Technology, Clark Sustainable Resource Developments (Triton Logging), Discovery Technologies (DTI), Domestic Automation Company (CellNet), Equinox Systems, Hexis, Modcomp (AEG), ON, Oprius Software, Priam Systems (Prima International), RevenueWire, StarFish Medical, Sun Microsystems (Oracle), Touchbase Systems, Uniforum, Unisys, Versant Object Technology, Xerox, Ygnis.