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ckdt created a comprehensive launch campaign for physicians that included advertisements in specialty publications, detail aids, handouts, and patient test aids.
Aricept from Pfizer was the first pharmaceutical of its kind with clinically proven results against the early onsets of Alzheimer’s disease.
Since this product was breaking new ground, the introduction aids had to allow pharmaceutical sales reps to demonstrate the benefits to doctors simply and effectively.
At the same time, aids were created to help physicians diagnose the illness with a test that could be administered to the patient in one short session at the doctor’s office.
Talk with someone who knows healthcare marketing. Contact ckdt today.
Pfizer Introduces Aricept
ckdt created a comprehensive launch campaign for physicians that included advertisements in specialty publications, detail aids, handouts, and patient test aids.
Aricept from Pfizer was the first pharmaceutical of its kind with clinically proven results against the early onsets of Alzheimer’s disease.
Since this product was breaking new ground, the introduction aids had to allow pharmaceutical sales reps to demonstrate the benefits to doctors simply and effectively.
At the same time, aids were created to help physicians diagnose the illness with a test that could be administered to the patient in one short session at the doctor’s office.
Talk with someone who knows healthcare marketing. Contact ckdt today.