MSD (Merck) introduced the first lifestyle pharmaceutical Propecia that was clinically proven to reduce or even reverse hair loss in men with male pattern balding. The strategy ckdt implemented was to attract maximum attention that would reach the general public.
Outrageous hairstyles created media photo ops at the launch event
We chose to celebrate hair for this industry milestone with an attention-getting show.
The campaign involved a by-invitation-only VIP-event with top TV celebrities. High-fashion hair stylists demonstrated and showcased their latest and most outlandish creations.
Major press and television media attended. The wide coverage of this event drew considerable notice for the product.
The exposure created not only instant buzz, but a market driven pull-demand from affected “patients” with their on-setting baldness concerns.
For creative OTC and prescription healthcare solutions that get noticed, contact ckdt today.
This entry was posted in Branding, Healthcare, Launch Campaigns, Projects. Bookmark the
permalink. Both comments and trackbacks are currently closed.
Hair Art for Balding Men
MSD (Merck) introduced the first lifestyle pharmaceutical Propecia that was clinically proven to reduce or even reverse hair loss in men with male pattern balding. The strategy ckdt implemented was to attract maximum attention that would reach the general public.
Outrageous hairstyles created media photo ops at the launch event
We chose to celebrate hair for this industry milestone with an attention-getting show.
The campaign involved a by-invitation-only VIP-event with top TV celebrities. High-fashion hair stylists demonstrated and showcased their latest and most outlandish creations.
Major press and television media attended. The wide coverage of this event drew considerable notice for the product.
The exposure created not only instant buzz, but a market driven pull-demand from affected “patients” with their on-setting baldness concerns.
For creative OTC and prescription healthcare solutions that get noticed, contact ckdt today.