Your commitment and effort to find us the best candidate was commendable.

- Bobbi Leach, General Manager, Revenuewire

These sessions helped us take a fresh look at certain strategic options, make important decisions and take advantage of new opportunities.

I have found Stephan to be a good listener and a quick mind. His coaching has been very cost-effective and helpful.

- Garth Walmsley, owner Walmsley and Associates

- John Loiacono, PR Manager, Sun Microsystems (Oracle)

Stephan proved thorough and effective in his role as a strategic consultant.

- CEO Versant Objet Technology (Versant Corp.)

The team behind ckdt has specialty knowledge and experience in healthcare and bio-pharmaceutical communications.

We partner with Ph.D. level pharmaceutical experts and creative specialists in healthcare communications to develop solutions that are not only scientifically accurate and persuasive, but most of all get noticed.

Voltaren re-positioning campaign for Novartis

ckdt communications has extensive experience in introducing and promoting over-the-counter and prescription drugs, as well as medical devices.

We serve start-up biotech companies, mid-size national players and large trans-nationals.

Healthcare clients we have worked with include five of the top ten pharmaceutical companies worldwide.

Talk with someone who knows healthcare marketing. Contact ckdt today.

Some of our Healthcare Clients

Ares-Serono (Merck Serono), Bristol-Myers Squibb, Ciba (BASF), Discovery Technologies (DTI), Essex (Merck-Shering), Fred Hutchinson Cancer Research Center, IBSA, Janssen-Cilag (Johnson & Johnson), MSD (Merck), Novartis, Pfizer, Roche, Starfish Medical, Straumann, Sulzer, ZLB Plasma (CSL Behring).

Brand Leverage in Healthcare

The healthcare and biopharmaceutical field is increasingly crowded in many areas, with mounting cost pressures and new entrants wanting to carve out a piece of this profitable and growing industry. As new products are launched in competitive specialties, pharmaceuticals go off patent or new applications are found for existing moieties, the need to differentiate and brand products has never been greater. more…

After finding a way for us to transact online, he enabled us to obtain great profiles in the media. Major articles covered the entertainment as well as the business angles of our leading edge computer graphics software.

His in-depth knowledge of both the film and technology industries, and his extensive experience in the US and Canada are a perfect match for us.

We look forward to strengthening our relationship with ckdt consulting as we grow into the future.

- Edwin Braun, President, cebas Visual Technology

The healthcare and biopharmaceutical field is increasingly crowded in many areas, with mounting cost pressures and new entrants wanting to carve out a piece of this profitable and growing industry.

As new products are launched in competitive specialties, pharmaceuticals go off patent or new applications are found for existing moieties, the need to differentiate and brand products has never been greater.

This holds true for both OTC and prescription drugs, because physicians essentially respond to the same stimuli as consumers, though they may not be aware of it. Consumers and healthcare providers are similarly pressed for time and are overwhelmed by competing brands with conflicting claims and messages in the din of today’s marketplace.

That’s where a creative solution that stands out above the rest and truly captures the beholder’s attention can add considerable value. It’s not just about costs, benefits and side effects any more, but also about lifestyle and managing the patient’s quality of life.

From laboratory moety to market brand: Nobel-prize winning 1921 discovery from the University of Toronto becomes commercial pharmaceutical product by Eli Lilly sixty years later

In the meantime, the marketplace has dramatically changed with our current economically much more challenging times. Images of smiling patients no longer fully connect with today’s weary consumers. It takes considerably more to create market pull.

Consumers are demanding increasing transparency, governments are tightening regulations, while hospitals are managing costs and improving safety. This confluence of factors increases both the insecurity of patients and the pressure on healthcare providers. Consumers usually seek comfort in brands across all industries and pharmaceuticals are no exception.

Securing, managing, and investing in brands from OTC to prescription drugs and medical devices has become an increasingly strategic issue in the industry. Blockbuster drugs are much harder to develop and R&D expenditures have increased dramatically. On the other hand, the leverage brands can provide translates into goodwill and loyalty manufacturers can take to the bank.

Healthcare communications is a specialty area in which ckdt has a solid track record.

Talk with someone who knows healthcare marketing. Contact ckdt today.

I look forward to working with you again in the future as I move through the next phases of my business growth.

- Pat Sullivan, Principal, TCO Systems

- Charles Cooper, Regional Director, American Arbitration Association

- Craig Welch, Director of Merchandising, Unisys, Unix Systems Group