Our integrated online and print campaign, in a highly specialized and dry technical publication, obtained a high level of recall even years later. ckdt created a series of image
ads with complex intellectual challenges aimed at high-IQ scientists. The full-page ads drove them to the corporate website for the solutions.
Discovery Technologies ad campaign drives web traffic
Once the pharma research start-up had its target audience on their site, it was able to start creating a relationship by involving them in the company’s sophisticated technology.
The integrated e-branding campaign enabled Discovery Technologies to position itself as the go-to market leader in its biotech research niche.
ckdt followed up with corporate publications, which have a longer shelf-life, to re-enforce the company’s successful launch. Six years after its conception, Discovery Technologies was sold for $6 million.
Talk with someone who knows technology. Contact ckdt today.
Discovery Tech Sells for $6 Million
Our integrated online and print campaign, in a highly specialized and dry technical publication, obtained a high level of recall even years later. ckdt created a series of image
ads with complex intellectual challenges aimed at high-IQ scientists. The full-page ads drove them to the corporate website for the solutions.
Discovery Technologies ad campaign drives web traffic
Once the pharma research start-up had its target audience on their site, it was able to start creating a relationship by involving them in the company’s sophisticated technology.
The integrated e-branding campaign enabled Discovery Technologies to position itself as the go-to market leader in its biotech research niche.
ckdt followed up with corporate publications, which have a longer shelf-life, to re-enforce the company’s successful launch. Six years after its conception, Discovery Technologies was sold for $6 million.
Talk with someone who knows technology. Contact ckdt today.