Branding the Clean Green Machine | ckdt communications (Canada)

When smart metering was in its infancy in California, ckdt principal, Stephan Burckhardt, helped build awareness around intelligent homes and this new technology. He was involved in a large public affairs campaign for major urban waste disposal issues in Switzerland, which has some of the toughest environmental standards worldwide.

ckdt created environmental and social reports for major global companies, and Stephan developed strategic communications for an industry-leading 3BL (triple-bottom line) project in Ghana.

Burckhardt with sustainable energy guru and recipient of ten honorary doctorates, Amory Lovins.

Burckhardt was a member of senior management at Landis & Gyr (now Toshiba and Siemens) where he helped facilitate a major corporate transition, both internally and with the local population, and was responsible for marketing communications worldwide.

He also managed communications at the first European Energy Management conference with a keynote address by energy pioneer and founder of the Rocky Mountain Institute, Amory Lovins.

In fact, the Burckhardt family has been involved in the clean green machine for a couple of generations. Burckhardt senior gained approval and financed an advanced waste-to-energy incineration and district heating plant in the 1960s as minister of finance for the Swiss city of Basel where the Basel Convention was penned.

The communications and marketing components surrounding issues of migrating to best practice clean technology, and, even more importantly, building the required political will, stakeholder consensus and public buy-in are complex and more critical than ever.

The public will not move to large scale behavioural change without B2B and consumer stakeholders

Understanding the issues
Seeing the benefit of the “move to clean” while accepting inevitable down-sides
Forming an emotional link and buy-in to the above and
Leveraging these into permanently changed behaviour (the most difficult and critical step)

Strategic marketing and values-based environmental communications are key success factors, especially with adverse or conflicting economic drivers, one for which ckdt has been and is making significant and lasting contributions.

Contact ckdt today to discuss your green, clean energy technology or service issues and see how carefully crafted and well executed communications and branding can significantly contribute to your bottom line success.

He has superior technical skills in communications, is dedicated and involved, has an imaginative approach to his work and is a constructive and open-minded team player.

- Tom Engelsman, President, Landis & Gyr Energy Management (now part of Toshiba)

I think the new website is excellent — really excellent. It’s comprehensive, professional, and persuasive.

- Rt. Hon. Joe Clark, Chairman, CSR Developments; Director, Triton Logging

We are very pleased with Stephan’s work; he is proving very thorough and easy to work with… Great job!

- Stuart Harrison, VP Marketing / Sales, Domestic Automation Company (PG&E smart metering trial)