To help launch technology start-up Oprius Software at an industry event in Los Angeles, ckdt provided a marketing strategy and an integrated marketing campaign that included corporate identity management, web strategy, writing, media relations, and advertising specialties.

Primary site structure Oprius Software

The company went from being unknown to becoming a visible player in its target niche by quickly putting itself on the map in a highly professional manner.

Oprius was able to start on its hard climb to profitability in a very short time, especially considering the current economic challenges in the marketplace.

Talk with someone who knows technology. Contact ckdt today.

Researchers on microchimerism at the Fred Hutchinson Cancer Research Center (FHCRC) wanted to provide an online platform for peers and researchers, as well as affected patient populations.

ckdt created a simple website that includes commonly used, inexpensive CMS tools. This makes for easy updating by the research staff without the need for technical knowledge.

The microchimerism.org website is unusual because such research is normally not made available to a broad community. The researchers felt that due to the ground-breaking nature of this area and its potential impact, the latest information needed to be widely accessible.

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We love the website! We were truly impressed by the service and expertise of ckdt in creating a site for us. They were prompt, efficient, and excellent listeners — really understanding our specific needs.

- J. Lee Nelson, MD; Member, Fred Hutchinson Cancer Research Center; Professor, Rheumatology, University of Washington

The website was optimally created for any browser and operating system with a simple interface for viewers. They made it extremely easy for us to maintain, thus minimizing costs. ckdt also helped us with search engine optimization, and our website has been number one with major search engines like Google and Yahoo!

- C.S. Chennakesava, PhD, Prof Lee Nelson Lab, Fred Hutchinson Cancer Research Center

Installation in Turkish travertine limestone, carved in China

Chinese craftsmen have been carving stone for thousands of years. ckdt helped make this craft available to home owners, designers, and architects through a marketing strategyand website for Dancing Stone.

Its products are custom manufactured to exacting quality standards and detailed specifications in a specialized factory in the Beijing area.

Using a soft market introduction for the company, ckdt created a corporate design, website, advertising and printed collateral including basic materials for a trade show presence.

After the photography of existing home installations in Western Canada and the United States, ckdt chose a distinguished visual identity that emanated craftsmanship and high-end design.

Using a visually driven approach, the website makes use of product photography, testimonials, background information and technical specifications to provide an online presence that would support the word-of-mouth marketing such a business is often primarily based on.

Through SEO techniques for a stronger web presence, the site is now reaching customers all over North America enabling the company to ship its products through various ports of entry across the continent.

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ckdt created a comprehensive launch campaign for physicians that included advertisements in specialty publications, detail aids, handouts, and patient test aids.

Aricept from Pfizer was the first pharmaceutical of its kind with clinically proven results against the early onsets of Alzheimer’s disease.

Since this product was breaking new ground, the introduction aids had to allow pharmaceutical sales reps to demonstrate the benefits to doctors simply and effectively.

At the same time, aids were created to help physicians diagnose the illness with a test that could be administered to the patient in one short session at the doctor’s office.

Talk with someone who knows healthcare marketing. Contact ckdt today.

Our integrated online and print campaign, in a highly specialized and dry technical publication, obtained a high level of recall even years later. ckdt created a series of image

ads with complex intellectual challenges aimed at high-IQ scientists. The full-page ads drove them to the corporate website for the solutions.

Discovery Technologies ad campaign drives web traffic

Once the pharma research start-up had its target audience on their site, it was able to start creating a relationship by involving them in the company’s sophisticated technology.

The integrated e-branding campaign enabled Discovery Technologies to position itself as the go-to market leader in its biotech research niche.

ckdt followed up with corporate publications, which have a longer shelf-life, to re-enforce the company’s successful launch. Six years after its conception, Discovery Technologies was sold for $6 million.

Talk with someone who knows technology. Contact ckdt today.

While large banks have alienated many of their smaller private and commercial customers, regional and community-based banks continue to attract significant new business by being closer to their clients and offering superior service.

ckdt has helped the regional BLK Bank and other financial service clients take advantage of this trend. In traditional and online media, it created effective customer acquisition campaigns, communications targeted at private banking clients, annual reports, and new product launches.

Talk with someone who knows how to market financial services. Contact ckdt today.

MSD (Merck) introduced the first lifestyle pharmaceutical Propecia that was clinically proven to reduce or even reverse hair loss in men with male pattern balding. The strategy ckdt implemented was to attract maximum attention that would reach the general public.

Outrageous hairstyles created media photo ops at the launch event

We chose to celebrate hair for this industry milestone with an attention-getting show.

The campaign involved a by-invitation-only VIP-event with top TV celebrities. High-fashion hair stylists demonstrated and showcased their latest and most outlandish creations.

Major press and television media attended. The wide coverage of this event drew considerable notice for the product.

The exposure created not only instant buzz, but a market driven pull-demand from affected “patients” with their on-setting baldness concerns.

For creative OTC and prescription healthcare solutions that get noticed, contact ckdt today.

When fourth generation, object-oriented database technology was starting to come into its own a few executives from Oracle Corp. formed Versant Object Technology.

Burckhardt supported the launch of this start-up venture by obtaining exposure with industry analysts, the local press, and the computer trade media.

This ensured that the excellent pedigree of the management team was leveraged into high credibility with the company’s key stakeholders from the time of its launch.

Relational data load in gaming (MMOG) for Versant object-oriented database

Fifteen years later, Versant has more than 50,000 installations worldwide and has been a highly reliable partner for such reputable organizations as Ericsson, Verizon, the U.S. government, and the Financial Times.

Talk with someone who knows technology. Contact ckdt today.

Exceptionally good service. Stephan proved thorough and effective in his role as a strategic consultant.

- CEO Versant Objet Technology (Versant Corp.)