This Tiger Purrs
Esso (ExxonMobil) used its country-specific annual report to strengthen its brand profile and better connect with customers. The company chose to reinforce the long-held tradition more...
Filed under: Annual Reports | Branding | Corporate Communications | Service Industries
Regional Banks Keep Growing
While large banks have alienated many of their smaller private and commercial customers, regional and community-based banks continue to attract more...
Filed under: Branding | Corporate Communications | Financial Services | Launch Campaigns