While large banks have alienated many of their smaller private and commercial customers, regional and community-based banks continue to attract more...
Filed under: Branding | Corporate Communications | Financial Services | Launch Campaigns
Esso (ExxonMobil) used its country-specific annual report to strengthen its brand profile and better connect with customers. The company chose to reinforce the long-held tradition more...
Filed under: Annual Reports | Branding | Corporate Communications | Service Industries
Pharmaceutical giant Novartis asked ckdt to create a Europe-wide campaign that would help attract the best and brightest university graduates in science, medicine, engineering, and business. more...
Filed under: Branding | Corporate Communications | E-Marketing | Healthcare
MSD (Merck) introduced the first lifestyle pharmaceutical Propecia that was clinically proven to reduce or even reverse hair loss in men with male pattern balding. The strategy ckdt implemented was more...
Filed under: Branding | Healthcare | Launch Campaigns
When the insurance company Zurich Financial Services felt the need to raise its international profile in front of key audiences, it turned to ckdt communications to find a way. more...
Filed under: Branding | Corporate Communications | E-Marketing | Financial Services | Reputation Management
The 100-year old industrial firm Landis & Gyr, a major supplier to the utility industry worldwide, needed to move from mechanical to digital technology, and update its business model. Burckhardt more...
Filed under: Branding | Corporate Communications | Reputation Management | Service Industries | Technology
When fourth generation, object-oriented database technology was starting to come into its own a few executives from Oracle Corp. formed Versant Object Technology. Burckhardt more...
Filed under: Branding | Launch Campaigns | Reputation Management | Technology
Just Make Me a Logo
Visual Identity is an important aspect of branding whether in the corporate, product, or service area. Yet branding encompasses far more than a pretty logo (of which we’ve created many). more...
Filed under: Branding | Corporate Communications | Financial Services | Healthcare | Service Industries | Technology