With the tremendous pace of change and increasing competition from other market entrants, established player Swisscom needed to demonstrate it was changing in synch with the times.

Under the theme of “Moving in a Changing World” the Swisscom report was executed in two separate volumes, with the image component kept in a strong visual language dramatizing the dynamics of today’s communications marketplace.

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In addition to its traditional customer base, the regional Banque CV had developed a strong international and private banking business. ckdt suggested using its annual report as a platform to communicate the new strategic direction.

The concept married image components and key messages with the legal requirements for this corporate document.

With a theme of “New Horizons”, the multi-lingual, five-colour annual report contrasts the traditional view (expressed in text) with the chosen imagery.

The panoramic fold-out images illustrate the bank’s new perspectives for its target groups: shareholders, financial analysts, and customers, as well as, regional and worldwide partners and employees.

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Esso (ExxonMobil) used its country-specific annual report to strengthen its brand profile and better connect with customers. The company chose to reinforce the long-held tradition of its association with the tiger (in the tank).

ckdt created a playful image piece for Esso that makes a sympathetic link to its business and end customers.

The reader’s attention is held by contrasting pages on facts, figures, and product information, interspersed with interesting scientific information about tigers.

The bold, unconventional, and entertaining presentation of this annual report stood out in the industry.

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The most highly regarded annual report by ckdt communications was produced in multiple languages for Migros, the largest and most successful retailer in Switzerland.

The client, known for decades of innovation, chose an unusually creative approach in design, structure, presentation, and content.

This annual report received a prestigious top ranking in an annual business publication survey. It became the creative standard by which such corporate publications are measured.

The project led to ckdt becoming the go-to leader in this specialty, creating as many as twelve annual reports annually during the same, hectic couple of months.

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Berner Insurance had set a strategy of focussing its business under the umbrella of its parent Allianz. Its annual report needed to reflect and clearly communicate this strategy to key stakeholdersin the financial and business communities.

The document ckdt created took bold steps to demonstrate the core elements of the company’s business successes in the past year while hammering home key messages that pertained to its future.

Talk with someone who knows how to market financial services. Contact ckdt today.