In addition to its traditional customer base, the regional Banque CV had developed a strong international and private banking business. ckdt suggested using its annual report as a platform to communicate the new strategic direction.

The concept married image components and key messages with the legal requirements for this corporate document.

With a theme of “New Horizons”, the multi-lingual, five-colour annual report contrasts the traditional view (expressed in text) with the chosen imagery.

The panoramic fold-out images illustrate the bank’s new perspectives for its target groups: shareholders, financial analysts, and customers, as well as, regional and worldwide partners and employees.

Talk with someone who knows how to market financial services. Contact ckdt today.

Visual Identity is an important aspect of branding whether in the corporate, product, or service area. Yet branding encompasses far more than a pretty logo (of which we’ve created many).

ckdt has built powerful brands for start-ups, spin-offs, as well as growing industrial, service, and retail companies. It has also led extensive branding efforts in complex global companies.

Such projects include brand analysis and competitive positioning, brand creation and management, corporate and company naming and taglines, branding hierarchy, as well as integrated brand campaigns across traditional channels and electronic media.

Though the logo sets the tone, it is only the tip of the branding iceberg. It should be the first taste of an entire, satisfying meal. We’ll make sure your customers will want to taste your brand and take more than just one (c)lick!

Talk with someone who knows branding. Contact ckdt today.

While large banks have alienated many of their smaller private and commercial customers, regional and community-based banks continue to attract significant new business by being closer to their clients and offering superior service.

ckdt has helped the regional BLK Bank and other financial service clients take advantage of this trend. In traditional and online media, it created effective customer acquisition campaigns, communications targeted at private banking clients, annual reports, and new product launches.

Talk with someone who knows how to market financial services. Contact ckdt today.

When the insurance company Zurich Financial Services felt the need to raise its international profile in front of key audiences, it turned to ckdt communications to find a way.

Many areas of sponsorship had already been taken for years by other vendors, but Zurich wanted not only a category of its own, but also one that fit its philosophy and positioning.

Zurich Financial Services sponsors world rowing

Rowing was the perfect answer.

The team effort, partnership, precision timing, and special dedication in this quiet and powerful discipline matched the company’s coporate values. It provided an ideal platform to carry its messages to a wide audience in cooperation with the World Rowing Federation FISA.

ckdt services included an image campaign, event marketing, television spots, merchandising, and related activities.

Working closely with the client in a cross-disciplinary team, ckdt also developed a strategy for a first-of-its-kind intranet solution for the group, which could be implemented worldwide.

Talk with someone who knows how to market financial services. Contact ckdt today.

Berner Insurance had set a strategy of focussing its business under the umbrella of its parent Allianz. Its annual report needed to reflect and clearly communicate this strategy to key stakeholdersin the financial and business communities.

The document ckdt created took bold steps to demonstrate the core elements of the company’s business successes in the past year while hammering home key messages that pertained to its future.

Talk with someone who knows how to market financial services. Contact ckdt today.