Pharmaceutical giant Novartis asked ckdt to create a Europe-wide campaign that would help attract the best and brightest university graduates in science, medicine, engineering, and business.
The theme of “Be Curious”, which ckdt developed, was a perfect fit for this life sciences company. After being taken to job fairs at leading universities in one country, the project was broadened into a multi-langual campaign across Europe.
Media included advertising, posters, convention booths, direct mail, and internet marketing.
A supplemental campaign with a theme of “Dare to Succeed” was aimed at MBAs.
Talk with someone who knows healthcare. Contact ckdt today.
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Be Curious about Novartis
Pharmaceutical giant Novartis asked ckdt to create a Europe-wide campaign that would help attract the best and brightest university graduates in science, medicine, engineering, and business.
The theme of “Be Curious”, which ckdt developed, was a perfect fit for this life sciences company. After being taken to job fairs at leading universities in one country, the project was broadened into a multi-langual campaign across Europe.
Media included advertising, posters, convention booths, direct mail, and internet marketing.
A supplemental campaign with a theme of “Dare to Succeed” was aimed at MBAs.
Talk with someone who knows healthcare. Contact ckdt today.